Wilson Technologies

Software can be a very intimidating topic for the average consumer, which is why it was essential that the logotype be engaging and non-threatening. Voiding the mark of sharp corners and daunting color schemes helped achieve the friendly persona. Green having a strong emotional correspondence with safety, nature and growth was paired with blue for its emotional ties with the sky, sea and stability. These colors not only having their own independent significance but also work together to draw connections to the familiarity of land and sea and bring further comfort to the idea of new software.